Super Bowl I
1st
2nd
3rd
4th
Total
(12-2) Kansas City
0
10
0
0
10
(13-2) Green Bay
7
7
14
7
35
Kansas CityGreen Bay
NFL's Packers Down AFL's Chiefs 35-10
Jan. 15, 1967 - Los Angeles Memorial Coliseum
Super Bowl I Facts
Date:  Jan. 15, 1967
Location:  LA Memorial Coliseum
Temp:  72F
Attendence:  61,946
Winners Share:  $15,000
Loser's Share:  $7,500
Favorite:  Green Bay by 14 points
MVP:  Packers QB Bart Starr
Quotes
We are playing this game for every team, every player, every coach and every official in the AFL.
                 - Hank Stram
All right.  Kansas City doesn't compare with the top teams in the NFL.  That's what you wanted me to say -- and now I've said it.
          - Vince Lombardi
The first AFL-NFL World Championship Game on January 15, 1967, between Green Bay and Kansas City--"Super Bowl" did not become official until III in1969-- was the most anticipated pro football game ever.

The reputation of the mighty NFL against the upstart "Mickey Mouse League," as the AFL had been dubbed by NFL adherents, was at stake, and NFL owners exhorted Packers coach Vince Lombardi to win--and win big--because raw feelings still existed after the intense war the two leagues had fought since 1960.

The game was played in the 94,000-seat Los Angeles Memorial Coliseum. Though the game was blacked out locally, only 61,946 attended after L.A. newspapers ranted against the "exorbitant" $12 ticket price and instructed fans how to rig home TV antennas to pirate the signal from stations outside Los Angeles.

There was competition from every angle. Two networks--NBC and CBS--televised the game across the country and used their own announcers (Ray Scott, Frank Gifford, Jack Whitaker and Pat Summerall for CBS; Curt Gowdy and Paul Christman for NBC).

During the game, each league's official football was used whenever its champion was on offense, and there was a mixed crew of officials from both leagues. Norm Schachter of the NFL was the referee.

The game attracted scores of media, who were entertained by Kansas City defensive back Fred Williamson. The "Hammer" boasted he would manhandle the Packers. "Two hammers to [end Boyd] Dowler, one to [end Carroll] Dale should be enough," he bragged.

He should have gone after end Max McGee, instead.

McGee made a spectacular one-handed catch of a pass that Bart Starr (the game's MVP) threw slightly behind him and ran 23 yards to complete a 37-yard play for the game's first touchdown. But the Chiefs, undaunted and clever with their multiple offense, soon tied it on a pass from Len Dawson to running back Curtis McClinton. Green Bay came right back for a 14-7 lead in the second quarter on Jim Taylor's 14-yard run, but the Chiefs Mike Mercer kicked a field goal, and Green Bay led only 14-10 at the half.

The upstart Chiefs clearly had "won" the first half because they'd kept Green Bay's offense off balance by stacking their linebackers behind the tackles, making them hard to block on running plays. On offense, Kansas City's play- action passes made the Packers' pass rush and coverage seem tentative. Lombardi ordered an all-out attack by his offense and his defense in the second half.

Bart Starr
Chiefs defense pressures Bart Starr in Super Bowl I.
On the Chiefs' first possession of the second half, linebackers Lee Roy Caffey and Dave Robinson blitzed and hit Dawson as he threw. The ball floated into the hands of free safety Willie Wood, who returned it 50 yards. On the next play, Elijah Pitts scored on a 5-yard rush, and a second half blowout ensued. Starr passed 13 yards to McGee for his second touchdown; McGee caught 7 passes for 138 yards that day after grabbing only 4 all season. Pitts's second touchdown in the last quarter polished off the scoring in the Packers' 35-10 victory.

The media hounded Lombardi for a postgame verdict on who was best--the NFL or the AFL? "I don't think Kansas City compares with the best teams in the NFL," he said. "Dallas is a better team." Then with eyes flashing, he added: "There. That's what you wanted me to say, isn't it?"

Kansas City Roster
Green Bay Roster

Individual Statistics
Kansas City Passing:
Len Dawson 16 of 27 for 211 yards, 1 touchdown and 1 interception
Pete Beathard 1 of 5 for 17 yards

Green Bay Passing:
Bart Starr 16 of 23 for 250 yards, 2 touchdowns and 1 interception
Zeke Bratkowski 0 of 1 for 0 yards

Kansas City Rushing:
Mike Garrett 6 carries for 17 yards
Curtis McClinton 6 carries for 16 yards
Len Dawson 3 carries for 24 yards
Bert Coan 3 carries for 1 yard
Pete Beathard 1 carry for 14 yards

Green Bay Rushing:
Jim Taylor 17 carries for 56 yards and 1 touchdown
Elijah Pitts 11 carries for 45 yards and 2 touchdowns
Donny Anderson 4 carries for 30 yards
Zeke Bratkowski 2 carries for 2 yards

Kansas City Receiving:
Chris Buford 4 receptions for 67 yards
Otis Taylor 4 receptions for 57 yards
Mike Garrett 3 receptions for 28 yards
Curtis McClinton 2 receptions for 34 yards and 1 touchdown
Fred Arbanas 2 receptions for 30 yards
Reg Carolan 1 reception for 7 yards
Bert Coan 1 reception for 5 yards

Green Bay Receiving:
Max McGee 7 receptions for 138 yards and 2 touchdowns
Carroll Dale 4 receptions for 59 yards
Elijah Pitts 2 receptions for 32 yards
Marv Fleming 2 receptions for 22 yards
Jim Taylor 1 reception for -1 yard

Kansas City Tackles-Assists-Sacks:
E. J. Holub 7-0-1, Willie Mitchell 7-0-0, Johnny Robinson 7-0-0, Buck Buchanan 6-0-1, Bobby Bell 4-2-0.5, Andy Rice 4-0-0, Fred Williamson 4-0-0, Sherrill Headrick 3-0-0, Bobby Hunt 2-1-0, Jerry Mays 3-0-0.5, Chuck Hurston 1-1-0, Walt Corey 1-0-0, Bobby Ply 1-0-0, Smokey Stover 0-1-0, Mike Garrett 1-0-0

Green Bay Tackles-Assists-Sacks:
Ray Nitschke 7-0-1, Lionel Aldridge 4-0-0.5, Lee Roy Caffey 4-0-0.5, Henry Jordan 4-0-1.5, Bob Jeter 3-1-0, Herb Adderley 3-0-0, Ron Kostelnik 3-0-0, Dave Robinson 3-0-0, Willie Wood 2-0-0, Bob Brown 1-0-1, Tom Brown 1-0-0, Willie Davis 1-0-1.5, Dave Hathcock 2-0-0, Red Mack 2-0-0, Bill Curry 1-0-0, Jim Weatherwax 1-0-0

Kansas City Interceptions:
Willie Mitchell (1)

Green Bay Interceptions:
Willie Wood (1)